HISTORY OF SLOGANS OF AUTOMOBILE

BMW

BMW it is deciphered as Bayerische Motoren Werke. Since 1913 and till the end of the First World War the factory made planes, and the company logo represented the white-blue plane screw.

After the end of war of Germany it was forbidden to make planes, and the company forcedly trained for a new profession — on the motorised bicycles, motorcycles and cars.

But the BMW logo already almost remains a century invariable. In 70-80 years the logo has been a little changed — the rim has been painted in other colours. Now the rim was faster is similar to the bearing with three chambers, half of each chamber white, half — dark blue, blue or red.

Audi

In 1910 four companies Audi, DKW, Horch and Wanderer have united in one concern Audiwerke GmbH. Four rings connected in a chain became an association logo, in each of which the logo of one of the companies was located.

However this logo has appeared too loaded and as a result there were only four rings. It is interesting, that on a modern logo four rings are as though melted from one piece, instead of connected in a chain. Audi it is translated from Latin "listen!".

Volkswagen

The first «the national car» has been created in Germany on the instructions of Hitler in 1938.

The logo is developed by the employee of firm Porshe and chosen after open competition. Letters «W» and «V», united in the monogram, marked production very long time. After the factory has got to possession of Britain, the logo has been inverted, and later the background became not black, but dark blue.

Mazda

The Mazda history begins in 1920 then it there was a Tokyo Pith Factory.
In 1927 it has started to make cars, and after the Second World War the company began to be called the Mazda.

In 1936 the logo in the form of the letter "M" made of wavy lines has been developed, this emblem has been made on the basis of a logo of Hiroshima. In 1962 logo has been changed, in a basis there was still Latin letter "M", but already not in horizontal, and a vertical composition.

In 1991 the emblem which is present at strongly changed kind now has been developed. According to founders, this emblem means wings, the sun and light circle.
Modern logo of the Mazda name "owl" since stylised "M" looks as the extended wings — or as a head of an owl, but some see in a logo "tulip" for similarity is obvious.

FIAT

The company has been based in 1899. FIAT is a reduction from Fabbrica Italiana Automobili Torino.
Besides, it is possible to translate this abbreviation from Latin as the independent word often used in church use — «yes will be». A logo of the company extremely simple, all changes it is possible to charge to registration change.
The logo became that round got the panel board form, the modern logo combines in itself both these forms.

It is curious, that the most part of the history the logo was a combination of metal (white) and dark blue colours.

Similar, that shades dark blue — the most widespread colour in a car industry, we will recollect the BMW, Ford, and a Volkswagen.

It is said that the founder of an original font and registration has been inspired by the neon signboard of factory seen on night.

Ford

The logo of cars Ford in spite of the fact that logos of car factories seldom when undergo essential changes, not always was such...

At the very beginning of history of the well-known car the logo was black-and-white and rather elaborate. The logo is developed by the assistant to the engineer at factory. The given logo exists and until now, but as history.

The blue oval has appeared in 1928, since 1976 the oval began to fasten to all without an exception to the cars descending from the conveyor, and more modern kind has got a blue oval to 100 anniversary Ford Motors in 2003.

Mercedes-Benz

The asterisk with three beams has appeared on a logo from a card which was drawn by Daimler Gotlib, one of company founders. Three beams designated three elements — the earth, air and water — for which was planned to make the car.
Later the star with three beams has been concluded in a round rim with an inscription «Benz». From the moment of working out the logo has not undergone essential changes, except for some variations in colour.

Peugeot

Concern Peugeot beginning — 1812. Some decades concern made steel production, then the bicycles, the first serial car is let out in 1889.
Logo Peugeot occurs from a heraldic sign and has been developed for Peugeot by the jeweller and engraver Dzhastinom Blazerom, on the basis of a province flag in which factory Peugeot originally settled down.

During the different periods the lion was represented that completely, only a head. In 1927 the lion has turned to the right, that meant rupture with norms of heraldry, and has got lines of drawing of a live lion, instead of a heraldic symbol — but later the logo has returned to stamp style. In 1950 lion has got obviously aggressive lines — the lion has reared and has opened a mouth.

In such kind the logo remains and till now.

It is interesting, that in colour score Peugeot it has appeared it is stereotyped, it is white and dark blue, as well as in case of a Volkswagen, BMW, Ford, FIAT.
Similar, it really most popular combination of colours for automobile logos.

Renault

The first logo used on production of the company, consisted of the initials of three brothers Renault: Luis, Ferdinand and Marseilles.

During the First World, Renault made easy tanks for army of Allies. In 1925 there was a logo in the form of a rhombus which in 1927 has been slightly corrected and in such kind, with minor alterations, has remained to this day. Separately it is necessary to notice a colour score: colour Renault is yellow, rare enough colour for an automobile brand.